ATLANTA-(BUSINESS WIRE)-FLASR (OTCQB: FLSR), the 4-oz. pocket-size, portable spittoon company, today announced it will partner with the PBR (Professional Bull Riders) in 2015. As part of the agreement, FLASR will sponsor PBR Built Ford Tough Series events in six cities during the 2015 season: Biloxi, Mississippi; Tulsa, Oklahoma; Nashville, Tennessee; Springfield, Missouri; Charlotte, North Carolina; and Tucson, Arizona.
“We are excited to join forces with most prestigious bull riding organization in the world”
FLASR’s partnership includes a commercial during the PBR’s CBS Sports Network broadcasts, live event mentions, arena signage and other on-site elements.
The world’s premier bull riding organization, PBR broadcasts reach half a billion households in 40 nations and territories around the world, with more than 3 million fans attending events each year. In total, PBR has paid out more than $140 million in prize money to its athletes.
“We are excited to join forces with most prestigious bull riding organization in the world,” said Everett Dickson, FLASR CEO. “The bull riding audience is a very important market segment for us. Even our 30-second commercial that features bull riders holding a FLASR has received close to 30,000 views on our various social media sites. We are well aware of the interest we are garnering from the sport.”
In the past eight months, FLASR has announced close to a dozen major partnerships and embarked on a multimillion-dollar media campaign. In addition to sponsoring PBR, FLASR has partnered with Championship Bull Riding (CBR) and sponsored up-and-coming bull riding star Brannon Eldred, and NASCAR drivers Reed Sorenson and Ryan Sieg.
Available in an extensive selection of sleek designs, FLASR reusable spittoons feature the exclusive Thumb-Lok Twist Cap for one-handed ease of use. This innovative closing virtually eliminates the risk of spills, making it ideal for everyday smokeless tobacco use.
For more information or to purchase a FLASR, visit FLASR.com or call 1-800-476-5608.